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Good interpretation is vital for a quality wildlife tourism experience. Poor interpretation can range from irritating to highly mis-leading, embarrassing and downright appalling.

Well-presented interpretation, especially if interactive, can greatly add to the enjoyment and satisfaction of visitors, whether on a tour, visiting a wildlife park or staying at an eco-lodge, encouraging visitors to return or recommend the venue or tour to others.

It can also be an effective tool for management of visitor behaviour, helping them realize how their actions could affect wildlife and their habitats during their travels, and also encourage environmentally sound behaviour after returning home (e.g. choosing sustainable products, reducing waste that could harm wildlife and habitats, contributing by donations or direct involvement to conservation projects).birwatchingBinnaBurra

Other essentials are the safety of guests, friendliness and politeness, help for the disabled, and adherence to principles of animal welfare and biodiversity conservation

For a report on our 2016 Workshop on excellence in interpretation,  “Enjoyable, Memorable, Meaningful: Using Wildlife Tourism to Do it All”, please visit  Enjoyable, Memorable, Meaningful: Using Wildlife Tourism to Do it All

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