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Best
Practice Management Guidelines
A few brief tips: see our wildlife services page for consultants
Business Management
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Business
Plan - Use a documented business plan as an integral part of your
management system; this need not be a complex or expensive process. A regular SWOT analysis is useful. Remember to incorporate a risk management section. Once you have a business plan, USE it - it should not be a shelf decoration
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Market
Research - Conduct ongoing market research and integrate that into
your planning; again this can be done in relatively simple and inexpensive
ways. For starters, there is much to be lerarned from the internet, and you can ask perintent questions of your own guests.
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Teamwork
- Develop effective teamwork within your organisation to cover the range of
skills required for high quality wildlife tourism. |
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Build
Relationships - Build strong relationships with other groups with an
interest in nature-based tourism, such as protected area staff and regional
or local tourism associations. Work to build positive relationships with
local competitors. |
Environmental
Management
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On
walking tours, keep your visitors on the track |
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While
in road transport, avoid driving off-road in areas of natural habitat and
drive carefully, especially at night and at dawn and dusk, to avoid
roadkills. |
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In
your interpretation, tell your guests about the importance of habitat for
wildlife and link this to increasing awareness of wider conservation issues. |
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Where
feasible, get involved in habitat restoration and protection. Integrate this
into your presentation, and where possible get your clients involved too. |
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Seek
advice from managers of natural areas you are using on how best to reduce
environmental impacts. |
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Use
a relatively small group size. Obviously this needs to be offset against the
commercial viability of your enterprise, but bear in mind that large groups
are more likely not only to damage the environment, but also to scare away
the wildlife, and make it hard for each individual to see the animals and
hear the interpretation, thus making your visitors experiences less
satisfying.
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Wildlife
Interpretation
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Develop
an interpretive program ensuring that your program follows best practice
principles for interpretation.
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Regularly
ask for feedback from your visitors to ensure that the experience you are
providing is enjoyable and educational. |
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Integrate
your interpretation with your marketing. |
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Talk
about the variety of types of species of wildlife. |
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Highlight
the importance of wildlife in terms of conservation and ecosystem function. |
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Include
interesting features of wildlife natural history. |
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Address
conservation threats faced by wildlife in your area. |
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Highlight
some of the current wildlife management issues for species around your
property. |
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Provide
your visitors with guidelines for minimal impact when encountering wildlife. |
Planning
and Managing Wildlife Encounters
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Natural
Experience - Provide as natural an experience for the visitors as
possible. This is not only good for the wildlife, but research indicates it
is what international visitors who pay to participate in nature-based
experiences increasingly want. |
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Avoid
Handfeeding - In general, avoid handfeeding or handling of wildlife
living in natural areas. Explain to your guests that this is important for
the animals' welfare and maintaining a natural ecosystem. Where feeding
does occur, ensure that it is minimal and uses nutritionally appropriate
food.
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Do
Research - Do research on your local wildlife species and
populations. This includes reading about them, talking to local
experts such as national parks staff and wildlife researchers, and
spending time searching for and observing the animals yourself. For example
information on changes in behaviour through the day, distribution and use of
habitat will help you to find the animals without the need for any
handfeeding or habitat manipulation. Knowledge of their social organisation
will help you understand what the animals are doing so you can explain to
visitors. Understanding wildlife behaviours will help you to plan in such a
way that you minimise disturbance with your visitors.
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Use
Technology - Find out what technology is available to assist you in
providing satisfying wildlife encounters and learn to use it properly. Good
use of spotlights and binoculars are particularly important, and creative
use of remote viewing systems have been used to good effect. Where possible,
assist your guests in the proper use of binoculars. |
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Be
Flexible - Plan for flexibility in your tours and do what you can to
adjust the tour to your guests' interests. Although most of your groups
may not have a special interest in some species of wildlife, by knowing
where certain other populations are you will be able to respond when you do
get such a group. This also makes it more interesting for the guide!
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Habituation
- Take steps to habituate the wildlife without use of food or other rewards.
The best way to do this is to make sure that your group keeps quiet and
still, and stays at a distance at which the animals after a short period of
time resume their natural activity; then continue watching for a few
minutes. When you leave, do so slowly and in a direction away from them. Do
not try to hide from them, the idea is to let them know you are there but
that you are not a threat. Over time, you will find that the distance at
which they resume their activity gradually decreases. |
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Wildlife
Spotter - If you have more than one guide with a group, it may be
useful for one to go in front as the 'wildlife spotter'. Once they have
sighted an animal, they can ensure that the rest of the group approaches
carefully and does not disturb the animal.
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Minimal
Disturbance - A good principle for minimising disturbance to
wildlife as well as providing satisfying visitor experiences is that you
should not cause the animal to move away. Ideally, although they will nearly
always initially stop what they are doing and look at you, they should
resume their previous activity while you are present. Sometimes it is not
possible to avoid the animals moving away; in such cases do not attempt to
pursue them. It is not possible to prescribe a minimum approach distance or
other set criteria because these will vary with species, habitat, degree of
habituation, weather conditions, activity, and many other factors. Learn to
predict how close you can get under different conditions, and to anticipate
their behaviour so that the visitors do not continue to approach when the
animals show the first signs of disturbance by becoming alert. |
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Conservation
- Contribute to the conservation of your local area and wildlife, and use
this in your promotion. Where possible involve your visitors in these
activities. For example, operators who run tourism activities on their own
land can undertake habitat restoration or enter into conservation agreements
such as the Land
for Wildlife scheme. Operators can get involved in wildlife
research or monitoring, and involve their visitors in these activities.
Operators can get involved in local natural resource management and
conservation issues, and lobby for increased resources for such management.
Income from tourists can be channelled into an environmental cause, either
through voluntary donations or as a small proportion of the tour/attraction
price. |
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Build
Relationships - Build positive relationships with wildlife
researchers and protected area managers working in the area based on mutual
benefits. They can provide you with information to incorporate in your
interpretation, and help with methods to help find and observe the animals,
and can be a relatively time-efficient way of improving your wildlife
knowledge. Their cooperation may also help you in securing access to good
wildlife viewing areas. You can provide them with ongoing basic monitoring
of the animals and habitat. Further, you can get involved in management
decisions that may affect the animals and help ensure that your tourism
resource is protected. |
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Tracks,
Scats and Traces - In providing an interesting wildlife experience
for visitors, remember that it is not only the animals themselves that may
be of interest, but also their signs (use a field
guide to help you). This includes tracks (especially if you
learn to interpret their behaviour from tracks), droppings (from which you
can show visitors what they eat and how to distinguish them from other
species), shelter and lying areas, paths created through vegetation, and
skeletal parts. Signs can be of particular value in cases where you have
difficulty finding large numbers of wildlife. One wildlife tourism operator
in Tasmania who is also a highly skilled naturalist carries around a
wildlife kit containing items such as skeletal parts, a bird's nest,
and materials for creating plaster casts from wildlife tracks. He reports
that these provide great interest and are very handy at times when wildlife
encounters are few.
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Education
- If necessary, educate your visitors that wildlife are wild animals and it
is important not to disturb them. |
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Safety
Warning - If your guests are travelling through areas of wildlife
habitat when they leave you, remind them to drive slowly and keep their eyes
open for wildlife, especially in the dusk and dark. |
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Use
Cameras - Encourage visitors to use zoom or telephoto lens on their
cameras so they do not need to approach closely for photography (do not allow flash photography direcyly into the faces of nocturnal creatures., especially those tha fly or glide).
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