From the ODEX website:

“The 2011 Underwater Festival – The Australasia Challenge

Dive Shops, Liveaboards and Resorts
Use the Underwater Festival to attract customers to dive with you between the 2nd and 11th of September – they can win almost U$150,000 in prizes. There is no cost to you and you can use any marketing material we have produced for this purpose at

Integrate the Underwater Festival banner into your social marketing campaigns, your blogs and your websites. Any questions, just email [email protected]

Divers, Snorkellers, Dive Clubs, Marine Conservation Organisations
– Join the Underwater Festival by taking underwater photos and video over 10 days from September 2nd to 11th 2011.
– Dive/freedive/snorkel in any of 25 countries in Australasia.
– Together we will create an annual underwater snapshot of the region and show the world the beauty we risk losing.

ALL participants automatically enter into the draw for over $20,000 in amazing prizes – independent of photo/video entry quality.
– Over $100,000 in fantastic prizes will be awarded to the best entries in the 15 photo and 5 video categories.
– The best 100 photos and videos will be showcased at the Oceania Dive & Ecotourism Expo in Brisbane – 7-9 October 2011 – and of course online. 

Join the movement! at

More info at[email protected] or call +6126680941″